Twitter Inc. permanently banned U.S. President Donald Trump’s personal account for breaking its rules against glorifying violence, marking the foremost high-profile punishment the corporate has ever imposed and therefore the end of Trump’s relationship together with his favorite social media megaphone.

“After close review of recent Tweets from the @realDonaldTrump account and therefore the context around them — specifically how they’re being received and interpreted on and off Twitter — we’ve permanently suspended the account thanks to the danger of further incitement of violence,” the corporate wrote during a blog post on Friday.

San Francisco-based Twitter announced the ban two days after Trump was initially suspended for posting a series of tweets that misled users about the presidential election results, and seemed to encourage violent rioters who had mobbed the U.S. Capitol. One included a video message of Trump expressing love for the insurgents and calling the election “fraudulent.”

Twitter had demanded that Trump delete three offending tweets, and warned at the time that he might be permanently blocked for subsequent rules violations. His account, which had quite 88 million followers, was restored Thursday. Trump’s posts on Friday included a tweet saying he wouldn’t attend President-elect Joe Biden’s inauguration — and Twitter determined the tweets violated the company’s policies when “read within the context of broader events within the country.”

“The 75,000,000 great American Patriots who voted on behalf of me , AMERICA FIRST, and MAKE AMERICA GREAT AGAIN, will have an enormous VOICE long into the longer term . they’re going to not be disrespected or treated unfairly in any way, shape or form!!!” Trump posted earlier Friday.

The company said this was a sign that the president planned to continue supporting and empowering those that believe he won the November election. “Plans for future armed protests have already begun proliferating on and off-Twitter, including a proposed secondary attack on the U.S. Capitol and state capitol buildings on January 17, 2021,” Twitter wrote.

Twitter said it reviewed the tweets given “the ways during which the President’s statements are often mobilized by different audiences, including to incite violence, also as within the context of the pattern of behavior from this account in recent weeks.” The company’s shares slipped about 3.8% in extended trading. The White House didn’t immediately answer an invitation for discuss the permanent ban.

Trump’s suspension ends what has been the foremost controversial relationship Twitter has ever had with one among its users. Trump often used his account to verbally attack opponents and spread misinformation in ways in which broke the social network’s rules. In some cases, Twitter created new rules specifically to accommodate the president’s reckless tweeting, including a special policy for world leaders, which put their rule-breaking tweets behind a filter rather than removing them entirely. the corporate had begun to require a tougher stance on Trump’s tweets in recent months, especially on posts about Black Lives Matter protests and unsubstantiated claims of fraud .

After Trump’s temporary suspension earlier in the week , many critics and civil rights advocates voiced concern that Twitter hadn’t gone far enough. That group included many Twitter employees, who delivered a letter to Chief military officer Jack Dorsey Friday demanding the service remove Trump entirely.

“We don’t believe these actions are sufficient,” employees wrote of Twitter’s temporary ban, consistent with a replica of the letter published by the Washington Post. Earlier on Friday, the group SumOfUs, which fights for change at powerful companies, parked a ship on the water outside of Dorsey’s San Francisco home demanding Twitter ban Trump. Dorsey hasn’t made any public comment about the activity on his network in the week . Executives have said that Dorsey generally lets such decisions fall to Twitter’s top policy executive, Vijaya Gadde, whose teams are liable for policing the President’s account.

Following the ban on @realDonaldTrump, Trump sent a tweet late Friday from the separate account @POTUS, which belongs to the office of the president and has about 33 million followers.

“As I even have been saying for an extended time, Twitter has gone further and further in banning free speech, and tonight, Twitter employees have coordinated with the Democrats and therefore the Radical Left in removing my account from their platform, to silence me,” read the post, which has since been faraway from view. A Twitter spokesman said earlier that if Trump turned to the @POTUS account to bypass the ban, the corporate might limit its use within the days before it’s handed over to Biden.

Trump’s banishment was applauded by many that had long involved Twitter else the President’s account. Earlier Friday, Stop Hate for Profit, a coalition of civil rights and advocacy groups, threatened to arrange another advertiser boycott of Facebook Inc., Twitter and Alphabet Inc. if the web platforms didn’t remove Trump permanently by Jan. 20.

The coalition, which incorporates the National Association for the Advancement of Colored People, the Anti-Defamation League and Color of Change, organized a billboard boycott of Facebook in July over the proliferation of hate speech on the platform. “@Facebook, your turn. We’re waiting,” Color of Change President Rashad Robinson tweeted on Friday following Twitter’s move.

U.S. Senator Mark Warner, a Democrat from Virginia who has been one among tech’s most vocal critics in Washington, called the ban “an overdue step,” and added that “this is far bigger than one person. It’s about a whole ecosystem that permits misinformation and hate to spread and fester unchecked.”

Trump supporters have long accused social networks of overstepping in their efforts to police user content. Many have declared their intention to maneuver from Twitter to Parler Inc., a social network that bills itself because the home of free speech.

“Disgusting. Big Tech wants to cancel all 75M @realDonaldTrump supporters,” wrote Trump campaign adviser Jason Miller, on Twitter. “If you don’t think they’re coming for you next, you’re wrong.”

Senator Lindsey Graham, a Republican of South Carolina and a longtime Trump ally, called Twitter’s move an error and said he would continue his effort to get rid of internet companies’ legal protections for user content.

“I’m more determined than ever to strip Section 230 protections from Big Tech (Twitter) that permit them be immune from lawsuits,” Graham tweeted.

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